Boost Your Booth: How to Achieve Maximum Visual Impact at Trade Shows
Posted by Rick Sader on May 25, 2010 at 12:37 pmHave you ever attended a trade show and felt like your booth just didn’t quite measure up to your neighbor’s? Then you’ve just experienced “tradeshow booth envy”. Don’t worry…that can be treated.
Imagine being a vendor at the World Travel Market in London. It’s the world’s biggest tradeshow for the travel industry and features over 5,000 international companies displaying exhibits for over 45,000 discerning participants. How do any of them hope to stand out? A great-looking booth is the first step.
Whether you’re in advertising, retail, interior design, or any other industry that uses tradeshows to spread the word about your company’s innovative products, you’ll need to distinguish yourself from the crowd to be successful. Carefully crafted, superior quality visual displays are a great way to give your company the edge. If you have excellent graphics to add impact to your message, people will be more likely to notice your exhibit at the show and, more importantly, remember it later. It’s vital to choose the right combination of media and printing technology to deliver colors that pop and crisp visuals that capture every detail. Here are a few options that will make your next trade show display attention-grabbing and unforgettable:
Seeking a solution with maximum vibrancy and durability at low cost? Try graphics printed on polyethylene (PE) or polypropylene (PP) banner material. They’re made from recycled bottles and printed with water-based inks. And lamination will add protection as well as a variety of finishes including glossy, luster, or semi-matte. Try positioning three or four of these low-cost banner stands together to build one big, knockout image that won’t break your budget.
Graphics mounted to display boards
Keep your graphics looking fresh by mounting them onto sturdy, light-weight display boards. A variety of materials are available. Choose light-weight Gatorboard for ease of transport. Or Sintra for maximum durability. Or try Eco-Board; a strong corrugated display board made from 94% recycled cardboard. Pair that with graphics printed with water-based inks onto our FSC-certified coated paper and you’ll be the greenest exhibitor at the show.
Every aspect of your tradeshow booth should highlight what’s great about your products. Fabric table drapes offer a unique way to give your display a high-end finishing touch. A number of fabrics are available for large-format inkjet printing of your logo and branding message. Egyptian Sailcloth and Venetian Heavy Canvas are two popular polyester fabrics that have the look and feel of canvas.
Want to take advantage of a high-traffic yet under-utilized space for getting your message across? Just look down. Use your floor space to your advantage and give passersby something interesting to look at in an unexpected spot! And don’t worry; they’re non-slip and won’t damage the floor when removed.
You’ve seen these lighted displays at the airport and the mall. They’re a great way to add that extra ‘punch’ to your message. Backlit display boxes for tradeshows are lightweight and allow for easy changing of the graphics. So now you can keep your message fresh from season to season, show to show, or even hour to hour.
Your business is to wow the crowd.
Our business at Lone Eagle Digital Imaging is to help you to do it with flair.
Can Printing Make Good Art Better?
Posted by Rick Sader on May 21, 2010 at 9:18 amFor photographers and traditional artists, presentation is everything. Eye-popping color, crisp definition, and high-quality finishing will make large format photo and fine art reproductions (often known as Giclées) stand out from the rest, no matter what media they’re printed on. Get prints that maintain the integrity of your art and bring your vision to life by choosing a printer that takes the presentation of your art seriously. Here are some qualities to look for in a great printer:
Vibrant Color
Imagine all of the colors that could appear in a photograph or painting of the ocean: cyan, aquamarine, cerulean, cobalt – each a special shade of blue with its own value in the composition. In a photo or fine art reproduction, each shade should appear as distinctly and vibrantly as in the original piece of art. Even if you work with sepia, duotone, or black and white images, a reproduction’s colors should match the original’s to a tee. At Lone Eagle Digital Imaging, we customize our own ICC profiles, ensuring the most accurate, best-looking color you can find.
High Quality Finishes
Set the mood of your art and choose a finish that complements the work. Photographers’ options start with a variety of photo papers. Matte, semi-gloss, luster, and glossy finishes each bring specific textures and looks to the mix, but why stop with photo paper? Putting your photographs on canvas or unique fine art paper could be the perfect way to display your work.
Traditional artists can also choose to step out of the box. If watercolor papers or canvas aren’t your cup of tea, perhaps your work reproduced on a fabric or a translucent window film would show off your work in a unique way.
And no matter what your chosen method is for creating your art, a wall mural with textures like plaster, canvas, leather, suede, or spun silk can turn your artistic vision into a room-transforming masterpiece. The options are mind-boggling and with the right printmaker, your work will look that much better on any medium.
For Giclée printing, we use the Epson 9900 10-color inkjet printer with Epson’s HDR archival inkset, meaning that your prints are created with the state-of-the-art technology and will last for decades.
Support
In no other realm does the adage “what you see is what you get” ring more true than the art world. Make sure you see exactly what you want to see by using a printer who uses cutting edge tools, maintains a standard of excellence, and is passionate about making your art look exactly the way you imagine. Before you commit to having your art printed, make sure it’s the best version of your work. At Lone Eagle we will scan, retouch, and proof your work to make sure that what gets printed is a flawless representation of your design. We will also archive your digital files for free, so your prints will be available “on demand” in the future whenever you want them.